Why SEO

The entire SEO revolution spins around a few myths and others that make it seem relevant to define a need for optimising web sites for search engines The Do's are easy to incorporate but the results show once do not's are duly taken care of (some of which might render any SEO strategy to fail).

‘Why SEO’, the basic question that is asked by most website owners., especially when surrounded by myths in form of  confusing questions such as :

• Do I need a professional to design an SEO strategy?
  SEO is not about ‘tweaking’ a bit or adding a few Meta tags/keywords anymore. With ever so dynamic framework provided by search engines, unless there is an in-house expert of SEO or a professional is a need of the hour. SEO specialists have access to expensive and specialised techniques, which create higher rank without unnecessary penalties. Also, they understand which keywords are needed to avoid stuffing. They are aware of all technology and search engine guideline changes necessary to design SEO strategy.
• Is a redesign of my website necessary?
  Redesign becomes necessary to make a site search engine friendly. This has become of due importance after many techniques used to optimise web sites in the past have now been declared ‘black hat’. The web site has to be targeted at the audience and with times changing so rapidly, redesign with professional help becomes necessary.
• Will linking to other site provide the advantage to succeed?
  Linking does the trick only till the point of being discriminate. It  should not be termed ‘link farms’ ( sites which link to unrelated sites) which are so disliked by search engines. To prevent any link farms developing, SEO professionals can help.
• Is my web content comprehensive with overload of keywords?
  Keyword density is not SEO. Relevancy of keywords is inherent to SEO. Overload of keywords may amount to spamming and lead to penalties/ban.
• Do Meta tags improve ranking?
  Meta tags were used to assist webmasters and included in the web site to give search engines what the site is about. But the abuse of Meta tags to include them in keywords to trick search engines for a higher rank, these are not given much importance.
• Are multiple domain names needed?
  Multiple domain names result in mirror sites and result in penalties. Having multiple domain names in itself is expensive, time-consuming and illegal, where all it takes is an SEO professional to optimise one website to bring high ranking., within ethical guidelines.
• Can ‘black hat’ techniques such as doorway and gateway pages help?
  Such techniques used to increase rankings are illegal and unacceptable. Such pages, which do not link to or are irrelevant to the web content, only serve to deceive search engines and the result is deletion from search engine websites and a complete ban.
• Is there an alternative media to search engines?
  Realising the fact that almost every user starts browsing the internet using a search engine, SEO becomes obvious. It is less expensive and more effective a means of marketing to reach a global audience. So investment in quality SEO is all that is required without the investment in direct marketing, which eats up most of the business resources and time
• Is resubmitting frequently the key to success?
  Resubmitting your site to search engines as a way to higher ranks is a strategy of the past. Today it is viewed as ‘spamming’ and leads to penalties.

Having answers to these myths, it becomes evident that SEO professionals like us are there, not only to further the removal of these myths but to achieve for you the ultimate goal of higher ranking within acceptable parameters with complete satisfaction for the visitor to come back.

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