SEO Success..
What is 'a well optimised site’?
Can SEO draw enough traffic to enable users to get what they came looking for and what is needed to go higher up on search engine ranking?
There is always room for improvement and improvisation. Customer satisfaction is the ultimate goal, although, higher rank and increased web site traffic might remain the purpose. A well-optimised site needs to:
- Understand its audience and empathise
- Be visible with relevant content for spiders to feed-on
- Understand target audience
- Have relevant keywords and phrases
- Be search engine friendly or using ‘white hat’
- Use keywords in source code and web site content
- Use research tools such as KeywordDiscovery, Wordtracker, Google Adwords, and Yahoo Search marketing Data to research your keywords extensively
- Have proper Inbound linkage needed for easy crawling
- Have a design to attract other sites to link voluntarily
- Use title tags in SEO technique
- Optimise meta tags properly or do not use them
- Eliminate black hat techniques like cloaking, door page, keyword stuffing
- Ensure proper systematic web content is written
- Have effective web design with clear navigation, quick loading and good/consistent frame design.
These are a few do’s for designing a successful SEO technique.
SEO to be successful needs to be undertaken with patience and as an on-going process for improvement. The results are not instant and it takes months to realise the success of SEO. It is not only the higher search engine rank that determines SEO success but the increased traffic to the website and visits converting to sales, that can be parameterised to success.
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