Search Engine Marketing..

In late 1997 the average search engine optimisers had a real chance of seeing their website at the top of a ranking. Infoseek used a daily refresh system which was able to show results for submitted sites within the day, and you didn’t even have to be a computer programmer.

With this opening of the floodgates spam became an increasing problem because as search engines were used more and more, spam websites were able to get a better understanding of the search engine’s algorithms and how to manipulate them. This lead to search engines like Hotbot and Altavista being practically useless towards the end of 1997.

Late 1997 and most of 1998 are known as the dark ages for search engines as page jacking happened more regularly, the highly optimised sites had their pages stolen and copied and algorithm crackers began implementing cloaked pages to protect their customers. This is when people really began to see the need for professional search engine optimisation and demand for optimisers soared as people realised it was best to do it properly or not at all.

In 1998 prerequisites such as link pop, directory listings and listing’s age became part of search engine’s algorithms. Decoding these new algorithms also became even harder in mid 1998 and in 1999 and search engine optimisation companies even hired programmers to specifically work on decoding. But search engines weren’t going to be used anymore, and so used different algorithms for different rankings in their top ten.

For example, what a site needed to be ranked at number two wasn’t the same as for position three and the monopoly was crushed. Unfortunately top ranking sites were still being stolen from Altavista, but many search engines called for people to report false results which still manipulated their algorithms.

In late 1998 search engines curbed the spamming of their sites by putting a limit on the number of URLs people could submit. Search engines then began using word lists and other language expertise showing the power of the written (or typed) word. It is here that Google emerges as a powerful search engine and doorway pages are used by those optimisers who know what they have to do be listed, but are able to avoid being banned.

Realising that using search engine optimisation which is not recognisable as search engine optimisation is the key, many sites succeed in getting their rankings where they want them.

For more information about improving your search engine ranking, contact Web Leasing now.

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Welcome to Search Engine Optimisation.eu. We are specialists in getting websites high rankings in the search engines. We provide many different SEO options so we’re sure you’ll be able to get the most out of your website when you use our search engine optimisation services.