Yahoo! and Twitter embark on a new venture

Yahoo! has signed a deal with the popular micro-blogging site Twitter which will see Yahoo! users able to access Twitter via a whole host of Yahoo! products.

It’s not unusual for search engines to partner up with social networking sites such as Twitter. Only last year Google and Microsoft’s Bing signed a deal with Twitter to start indexing their updates on their search pages.

However the Yahoo! deal will go beyond simply indexing Twitter updates. Users of Yahoo! will be able to access their Twitter accounts from the company’s homepage, and from their Yahoo! email account, bridging the gap between social networking and other technology packages more than ever before.

Bosses at Yahoo! say the new venture will enable their customers to access their social networking pages more quickly and effectively by integrating Twitter services into several areas of the Yahoo! brand. Bryan Lamkin, senior vice president, consumer products group, Yahoo! described the new partnership as “simplifying people’s lives by bringing their social worlds — and the world —- together for easy access.”

How the service will work has not yet been revealed, neither is it known how much the deal between Yahoo! and Twitter has cost.