Chitika, an independent analytics company, recently conducted research on clicks vs. positioning in search engines, and the results make interesting reading. Here’s a useful link: http://chitika.com/research/2010/the-value-of-google-result-positioning/

The difference between position 2 and 1 on average can result in DOUBLE search click through’s for a specfic search term. This could represent an increase (usually) of 50% in your traffic for that ONE keyword.  Of course, no one can guarantee number 1 positions, but ideally that is the spot to aim for.  A lot depends on your site –  fresh content, links and having the right company working for you (that is where we come in.)

Chikita also states with their analysis what we have always surmised, “The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1.  Going from the 11^thspot to 10^th sees a 143% jump in traffic.” So being listed on page 1 has a massive impact.  In fact every position you rise higher has a higher click through rate once you are on page 1.

“As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.” – which is the type of activity and movement any business will want to see.

So, if you are page 1 – positioning will have an impact for you, and improvement through structured and professional search optimisation will have a direct impact on your business. Whether you are a service or ecommerce business, more traffic is essential, to not only survive but to thrive.

Remember, keyword research is critical. Getting the right terms is part of the initial analysis and a professional SEO company will run detailed research to enable you to make an informed decision about where you want to focus your efforts.

If you now cannot wait to get started on seeing how to make these improvements then contact Vertical Leap now for your FREE analysis to see how we can help your business meet its goals in 2011.

Source: Eleanore Bain, Vertical Leap.

For companies, and individuals who need a professional and highly optimised website, but don’t have the time or expertise to create one themselves, Website Leasing offers the perfect solution.

In this modern age in which we live, the internet is part of our everyday lives. Whether we want to order a pizza delivery or find a plumber, large numbers of us are now turning to the internet to source services. If your company doesn’t have an online presence, you’re definitely missing out on a large proportion of potential customers.

Thanks to the new service offered by Website Leasing, you’ll never miss another potential customer again. Website Leasing will create a bespoke website for you from scratch, plus you’ll be up and running in next to no time as we have a team of IT professional ready and waiting to set up your website.

The complete design of your website is created in-house by our team of web designers, link builders, SEO specialists, and content writers so we take care of every aspect of your new site. There’s no set-up cost as the design is included as part of the low cost monthly payment.

As well as ensuring your site looks fantastic, our search engine optimisation experts will code your site to ensure it ranks highly on all major search engines such as Google, Yahoo and Bing. Plus we offer a monitoring service whereby we’ll manage your site and update it accordingly so that in continues to rank highly on the organic search result lists.

The concept of leasing has been around for years, however the idea of leasing a website has been relatively unexplored. Website Leasing offers a cost effective solution for those wishing to have their own website. Paying to have a site created by a team of experts can be expensive, but with website leasing that cost is contained in the low monthly payment. Plus there’s no fixed term contract so you can opt out at any time so you’re never constrained financially.

We’ve created an easy to navigate website detailing our services which can be found on the website, www.website-leasing.co.uk with the help our computer animated character, Dave, the friendly face of Website Leasing, those interested in our services can explore the different website templates available, pricing structures and computer graphics which can be used to enhance a site.

For more information on Website Leasing, please visit the company’s main website http://www.website-leasing.co.uk

SOURCE Web Leasing Ltd

Websites organise link exchanges and pay per click advertising so do we just assume that search engine optimisation is no secret anymore? Well it is no secret that it exists and that, when done properly, it works. But like anything that is the true secret – how to make it work, and work better than everyone else.

Like with anything – any marketing campaign, any advertising – there are people who are average at it and there are people who are the best. And you know this is true otherwise we would buy every soft drink we say an ad for and go on every holiday we saw on a travel show but we don’t.

SEO is just the same, the secret is to do it well, do it so it is targeted and do it better than everyone else.

In fact Search Engine Optimisation (SEO) is an entire, very important and ever growing industry which your business, and your new website, needs to become a part of. The premise of SEO is to increase the traffic to your website by using the most appropriate keywords to describe the content of your site and your business, and match it to what a potential customer has typed into their search engine of choice.

Search Engine Optimisation will require you to add META tags to describe the content of your site, and make submissions to all of the major search engines, asking them to include your site in their search results. But with the end goal being to rank high on the first page of search results in your keyword categories, you site and your keyword focus simply needs to rank you above the competitors in your industry with sites structured better than your own.

Therefore the first step in SEO is not submit your site to search engines, but instead you should focus on creating a relevant and informative website and then submit this complete and polished site to the search engines which will then snap it up. In business, and in life, you have probably learned that it is always best to learn from others’ mistakes where you can.

Well in learning from your competitors’ mistakes, you can also identify what they are doing which is working well for them too. Look at the content, the design and the keywords which are being targeted on the sites which are ranking at the top of the searches you want to dominate. This can also form part of your market research as you will find the marketing tools and techniques which have worked to target the same type of customers you are trying to appeal to too.