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SEO meaning and Strategy..

SEO (Search Engine Optimisation) is the process of driving quality traffic to a website and improving the volume. Search Engines popularly - Google, Yahoo, MSN, Ask, all have their specially coded programs better known as spiders/robots ready to crawl a website and produce the desired search result.

SEO is better understood as designing your website in a way as to appear higher in search engine rankings. Ethical SEO techniques can be used to optimise the website and bring about huge return on Investments and increased visibility.

The higher a website ranks more browsers would visit the website. The need for an effective SEO strategy becomes evident. The SEO strategy focuses on what is searched for and all efforts are diverted towards how search algorithms work. An understanding of the unique content, its addition to the website design, keyword generation, structuring of products/services offered and how it is linked to other sites, all add to the make-up of an effective SEO strategy.

SEO strategies have to be friendly and 'organic'. The major search engines have set forth guidelines to provide a framework for a non-deceptive and healthy SEO process. Failure to follow these results into complete ban from the search engines. Adherence to these guidelines is another aspect of SEO strategy. It forms an important part of the internet marketing tool at hand.

Since mid 1990's SEO has been an integral part of the internet marketing world. Starting with the cataloguing to creating visibility and high rankings, SEO has grown to reach a stage where specialist companies providing these services have emerged. With increased competition and room for manipulation there has been a great need for adopting ethical practices (white hat techniques) and a professional  services to create the SEO strategy which can take a website to the front page as with limited time and millions of websites giving information , it becomes necessary to design the SEO strategy enabling a smooth crawling process for spiders and easy yet comprehensive search result for the site visitor.

Here are some useful pages related to SEO..

+ Why Google Hates Link Buying - Like the search engine users, the search engines themselves dont want to be duped by companies which have paid to appear to have a better quality webs...
+ Search Engine Submission - Search engine submission does not guarantee your website will be optimised for high search engine rankings...
+ Search Engine Optimization Techniques - Search engine optimization is also not just one thing, it is a careful mixture of a variety of techniques...
+ Search Engine Optimisation - Before you rush around trying to find the best SEOers with the best techniques to work on your business, find out a bit more about what you are looking...
+ Google PageRank - One of the quickest and easiest ways you can gauge the success of your companys website in the major search engines is to use a page rank checker...

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